This post from Fast Company discusses the science behind buying experiences rather than products. We reference some of this work and the trends that it talks about in the Introduction of Experiences: The 7th Era Of Marketing
Most people are in the pursuit of happiness. There are economists who think happiness is the best indicator of the health of a society. We know that money can make you happier, though after your basic needs are met, it doesn’t make you that much happier. But one of the biggest questions is how to allocate our money, which is (for most of us) a limited resource.