This article discusses how hotels can start to create powerful experiences, that are separate from the rooms in order to start to compete for a younger demographic’s heart. We discuss much of this in Chapter 3 of Experiences: The 7th Era Of Marketing Millennials travel differently than previous generations — both for leisure and for […]
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This post from Fast Company discusses the science behind buying experiences rather than products. We reference some of this work and the trends that it talks about in the Introduction of Experiences: The 7th Era Of Marketing Most people are in the pursuit of happiness. There are economists who think happiness is the best […]
This article is from The Atlantic, and discusses the new scientific research being done that shows why we are happier purchasing experiences, rather than products. This is something we touch on in the Introduction to Experiences: The Seventh Era of Marketing Forty-seven percent of the time, the average mind is wandering. It wanders about a […]