The Walker Art Center is really onto something here. Their gift shop now offers a line of intangibles – experiences. From a customized ringtone just for you to a unique avatar for Facebook, they help extend the experience of their cultural institution in new and unique ways. I JUST PAID $10 for a voicemail. To be […]
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Marriott’s Content Studio is a great example of how companies can evolve from generating content to becoming a true media house. We talk about Marriott in the Introduction to our book as an example of a brand that’s moved into creating a structured framework for publishing at the enterprise level. Marriott International’s Content Studio has teamed-up […]
This article discusses how hotels can start to create powerful experiences, that are separate from the rooms in order to start to compete for a younger demographic’s heart. We discuss much of this in Chapter 3 of Experiences: The 7th Era Of Marketing Millennials travel differently than previous generations — both for leisure and for […]
This post from Fast Company discusses the science behind buying experiences rather than products. We reference some of this work and the trends that it talks about in the Introduction of Experiences: The 7th Era Of Marketing Most people are in the pursuit of happiness. There are economists who think happiness is the best […]
This article is from The Atlantic, and discusses the new scientific research being done that shows why we are happier purchasing experiences, rather than products. This is something we touch on in the Introduction to Experiences: The Seventh Era of Marketing Forty-seven percent of the time, the average mind is wandering. It wanders about a […]