Marriott’s Content Studio is a great example of how companies can evolve from generating content to becoming a true media house. We talk about Marriott in the Introduction to our book as an example of a brand that’s moved into creating a structured framework for publishing at the enterprise level.
Marriott International’s Content Studio has teamed-up with the company’s flagship brand, Marriott Hotels to produce and release French Kiss, the Studio’s second original short film. The romantic mystery is set to premiere worldwide on May 19th in a multi-platform, all-screens distribution strategy, including digital, theater, in-room, online, Marriott.com, and to Marriott’s 47 million Marriott Reward members. A premiere party will be held at the Marina del Rey Marriott that evening.French Kiss,starring Tyler Ritter (“The McCarthys”) is the result of a creative collaboration with noted producers and storytellers Ian Sander and Kim Moses of Sander/Moses & SLAM – the team behind popular television series such as “Ghost Whisperer” and “Profiler”, and four feature films, including “D.O.A.”
About Carla Johnson
@CarlaJohnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations and instill creative confidence that develops highly prized teams and stellar business results. Her book with Robert Rose – Experiences: The 7th Era of Marketing – is available on Amazon. Dig deeper at Type A Communications.