Archive | experiences

French Kiss - Teams-Up with Noted Producers Ian Sander and Kim Moses

Marriott’s Content Studio Set to Release Second Original Short Film

Marriott’s Content Studio is a great example of how companies can evolve from generating content to becoming a true media house. We talk about Marriott in the Introduction to our book as an example of a brand that’s moved into creating a structured framework for publishing at the enterprise level. Marriott International’s Content Studio has teamed-up […]

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Buy Experiences

This article is from The Atlantic, and discusses the new scientific research being done that shows why we are happier purchasing experiences, rather than products.  This is something we touch on in the Introduction to Experiences: The Seventh Era of Marketing Forty-seven percent of the time, the average mind is wandering. It wanders about a […]