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This article is from The Atlantic, and discusses the new scientific research being done that shows why we are happier purchasing experiences, rather than products.  This is something we touch on in the Introduction to Experiences: The Seventh Era of Marketing

Forty-seven percent of the time, the average mind is wandering. It wanders about a third of the time while a person is reading, talking with other people, or taking care of children. It wanders 10 percent of the time, even, during sex. And that wandering, according to psychologist Matthew Killingsworth, is not good for well-being. A mind belongs in one place. During his training at Harvard, Killingsworth compiled those numbers and built a scientific case for every cliché about living in the moment. In a 2010 Science paper co-authored with psychology professor Daniel Gilbert, the two wrote that “a wandering mind is an unhappy mind.”

Read The Full Article on The Atlantic…

 

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