About The Authors

Robert Rose

Robert150Robert is chief strategy officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. His first book, coauthored with Joe Pulizzi, Managing Content Marketing, is widely considered the “owner’s manual” for the content marketing process. It’s been translated into multiple languages and spent several weeks as a top 10 marketing book on Amazon.com since its debut in 2011. Robert is also co-host of the podcast PNR’s This Old Marketing, the #1 podcast as reviewed by MarketingPodcasts.com

As a recognized expert in content marketing strategy, digital media, and customer experience, Robert innovates creative and technical strategies for a wide variety of clientele. He has advised large enterprises such as 3M, Dell, AT&T, Federal Express, KPMG, Staples, PTC, and UPS. In addition, he has helped develop digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC.

An Internet pioneer, Robert has more than 20 years of experience and a track record of helping brands and businesses develop successful web and content marketing strategies. In the mid-1990s, Robert developed some of the first web strategies in the country for clients such as Mediamark Research (MRI), the Cable and Telecommunications Association (CTAM), and the U.S. government—literally introducing these leading organizations to the web.

Robert is a regular columnist for Chief Content Officer magazines, and a regular contributor for many others.

When he’s not on an airplane somewhere around the world, Robert lives and loves in Los Angeles with his beautiful wife, Elizabeth, and their golden doodle, Daisy.

Learn more about Robert at: RobertRose.Net
On Twitter: @Robert_Rose



Carla Johnson

Carla Johnson_Photo
Carla Johnson helps marketers unlock, nurture, and strengthen their storytelling muscle so they can create delightful experiences. Through her consultancy, Type A Communications, she works as a trusted adviser at the highest level of blue-chip brands to establish open conversations, instill creative confidence, and inspire an environment of receptivity that develops highly priced teams and stellar business value. Carla has worked with companies such as American Express, Dell, Emerson, Motorola Solutions, VMWare, Western Union, and the U.S. Army Corps of Engineers on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories to life in fun and captivating ways.

Recognized as one of the top 20 influencers in content marketing, Carla serves as vice president of thought leadership for the Business Marketing Association, a division of the Association of National Advertisers, and is an instructor for the Content Marketing Institute and the Online Marketing Institute. A frequent speaker, Carla also writes about the future of B2B marketing, leading through innovation, and the power of storytelling for the Content Marketing Institute, Chief Content Officer magazine, CMSWire and other business and industry publications. Carla lives in Denver with her devilishly handsome husband Ron, their three children, Melinda, Abby, and Nick, two parakeets, and seven fish.

Learn more about Carla at: Type A Communications
On Twitter: @CarlaJohnson