About The Authors

Robert Rose

Robert150Robert is chief strategy officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. His first book, coauthored with Joe Pulizzi, Managing Content Marketing, is widely considered the “owner’s manual” for the content marketing process. It’s been translated into multiple languages and spent several weeks as a top 10 marketing book on Amazon.com since its debut in 2011. Robert is also co-host of the podcast PNR’s This Old Marketing, the #1 podcast as reviewed by MarketingPodcasts.com

As a recognized expert in content marketing strategy, digital media, and customer experience, Robert innovates creative and technical strategies for a wide variety of clientele. He has advised large enterprises such as 3M, Dell, AT&T, Federal Express, KPMG, Staples, PTC, and UPS. In addition, he has helped develop digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC.

An Internet pioneer, Robert has more than 20 years of experience and a track record of helping brands and businesses develop successful web and content marketing strategies. In the mid-1990s, Robert developed some of the first web strategies in the country for clients such as Mediamark Research (MRI), the Cable and Telecommunications Association (CTAM), and the U.S. government—literally introducing these leading organizations to the web.

Robert is a regular columnist for Chief Content Officer magazines, and a regular contributor for many others.

When he’s not on an airplane somewhere around the world, Robert lives and loves in Los Angeles with his beautiful wife, Elizabeth, and their golden doodle, Daisy.

Learn more about Robert at: RobertRose.Net
On Twitter: @Robert_Rose

 


 

Carla Johnson

Carla Johnson is a world-renowned storyteller, an entertaining speaker and a prolific author.

Over the last two decades, she’s helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking.

Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Learn more about Carla at: Type A Communications
On Twitter: @CarlaJohnson