The Walker Art Center is really onto something here. Their gift shop now offers a line of intangibles – experiences. From a customized ringtone just for you to a unique avatar for Facebook, they help extend the experience of their cultural institution in new and unique ways.
I JUST PAID $10 for a voicemail.
To be fair, I’ve been promised it’s going to be a greatvoicemail, delivered by conceptual artist Martine Syms as she impersonates a member of the imaginary band XXXXX. The whole thing is just weird enough to make me take out my credit card and click “Add To Cart.”
About Carla Johnson
@CarlaJohnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations and instill creative confidence that develops highly prized teams and stellar business results. Her book with Robert Rose – Experiences: The 7th Era of Marketing – is available on Amazon. Dig deeper at Type A Communications.